October is here, and the Halloween season is already in full swing. As the year flies by and Halloween decorations appear in yards and storefronts, many of us are starting to think about other holiday plans, the gifts we’ll buy for our loved ones and, most importantly, how we’ll budget for the extra costs.
Luckily, Amazon’s October Prime Day sale offers a perfect opportunity to get a head start on holiday shopping for less. It begins today, Oct. 7. During this highly anticipated event, we are expecting some of the year’s best prices, and as we inch closer to the holidays, we’re sure this year’s October Prime Day will be one you won’t want to miss!
Below, we’ve compiled a helpful guide outlining the key details of the Prime Big Deal Days sale and how to prepare for this upcoming shopping extravaganza.
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Is Amazon doing Prime Day in October?
Amazon’s October Prime Day, officially known as Prime Big Deal Days, is the retailer’s major fall sales event, designed to kick off the holiday shopping season.
This event, like Amazon’s July Prime Day, is exclusively for Amazon Prime members and offers opportunities to find deep discounts on a wide range of popular gift ideas.
You’ll find great deals on a wide range of sought-after items, including electronics, toys and home goods, making it the perfect time to check off your gift list early.
How Long Is October Prime Day?
Amazon’s fall sales event starts today, Tuesday, October 7, and ends tomorrow, Wednesday, October 8.
Amazon’s Prime Big Deal Days 2025 sale is a 48-hour shopping event. While Amazon did recently extend its main July Prime Day to a four-day event, the fall iteration has been confirmed as a two-day sale.
What Will Be on Sale During October 2025 Prime Days?
During Amazon’s October Prime Day event, you can expect major discounts on a wide variety of products, with a special focus on holiday gift ideas. This is an excellent opportunity to find sales on Amazon devices like Echo and Fire TV, as well as popular electronics such as headphones, laptops and smartwatches.
You’ll also see savings on home and kitchen appliances, including robot vacuums and air fryers, as well as deals on sought-after toys, beauty products, and more.
Do You Need to Be an Amazon Prime Member for Prime Big Deal Days?
The Amazon Prime Big Deal Days shopping event is an exclusive sale for Prime members. To take part in some of the event’s deep discounts, shoppers must have an active Prime membership. While some minor deals and promotions may be available to non-members, the best savings are always reserved for Prime members.
But don’t worry, there is still plenty of time to get signed up for your own Amazon Prime membership. In fact, you can start with a free 30-day trial, which gives you full access to all the deals and benefits, including fast free shipping.
Amazon Prime Membership
Sign up for an Amazon Prime membership to get exclusive perks and benefits all year.
Join Amazon Prime
Are There Discounts on Amazon Prime Memberships?
Yes! Amazon has two discounted Prime membership options:
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Amazon Prime for Young Adults (previously Prime for Students):
This membership is focused on perks for young adults between the ages of 18 and 24.
Prime for Young Adults grants eligible young adults a six-month Amazon Prime membership at zero cost. After the trial period ends, you can continue your membership at a discounted rate of $7.49 per month or $69 annually. This is a 50% discount compared to the full price of Amazon Prime.
Join Prime for Young Adults -
Prime Access:
If you receive SNAP, EBT, Medicaid or other qualifying government aid, you can save with a discounted Prime Access membership.
Prime Access costs $3.50 per month for the first three months for qualifying EBT and Medicaid recipients, and $6.99 per month afterwards.
Join Prime Access
How to Prepare for Prime Day 2025
USA TODAY Shopping will cover all the savings leading up to October Prime Day 2025, during the sale and post-Prime Day deals, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated! Other helpful shopping tips include:
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Start an Amazon wish list:
Add items that you are interested in purchasing so you can easily track price drops. -
Set deal alerts:
Use the Amazon app to get notified when your favorite items go on sale. -
Try invite-only deals:
These limited offers are available to select Prime members—apply early! -
Use Alexa:
Voice shopping can unlock exclusive deals.