The Hidden Gem of the Treasure Coast
The term “hidden gem” is often used in the travel industry, but the Treasure Coast truly lives up to its name. Located on Florida’s Atlantic shore, this region is a jewel that has captivated visitors for generations. Its name originates from the riches lost when a Spanish fleet wrecked offshore in 1715. Treasure hunting began here in the 1960s, and even today, the idea of discovering a Spanish galleon washed upon the shore still sparks excitement among visitors as they stroll along the beach.
Beyond the allure of pirate treasure, the Treasure Coast offers a unique blend of old-fashioned Floridian hospitality, low-rise architecture, expansive parks, uncrowded beaches, and a deep fishing heritage. It’s a place where history and natural beauty coexist seamlessly.
Where Is the Treasure Coast?
The Treasure Coast primarily includes Indian River County, St. Lucie County, and Martin County. Towns such as Stuart, Jensen Beach, Hutchinson Island, Port Salerno, Palm City, Indiantown, Hobe Sound, and Jupiter Island are part of this scenic stretch of coastline. Stuart proudly claims the title of Sailfish Capital of the World, with a rich angling tradition. Across the region, conservation efforts and local culture shape the character of this 22-mile coastal area.
Things to Do on the Treasure Coast
Take a Free Eco-Tour
Vacation activities can quickly add up, but the Treasure Coast offers free eco-tours year-round. These experiences range from sea turtle beach walks to Halloween-themed critter-spotting tours and mushroom-hunting hikes. In partnership with Leave No Trace, Martin County provides these tours, helping visitors explore the natural beauty of the coastline’s mangroves, estuaries, hammocks, and trails. It’s an excellent opportunity to learn about Florida’s ecosystems while promoting responsible tourism.
For families with budding marine biologists, the 57-acre Florida Oceanographic Coastal Center on Hutchinson Island is a must-visit. Here, visitors can touch tanks with sea creatures like stingrays and starfish, and explore over 300 other sea animals. Interactive pavilions and nature trails make it a perfect destination for a full day of learning and exploration.
See a Florida Beach Like No Other
Most Florida beaches are soft, sandy, and flat. However, in Jupiter, you might think you’re on an Australian shoreline. The Blowing Rocks Preserve features an outcropping of Anastasia limestone, the largest on the U.S. Atlantic coast. During high tide, waves surge through the rocks, sending seawater into dramatic plumes that can reach up to fifty feet high.
Enjoy an Uncrowded Beach Day
For the classic Florida sand experience, visit lifeguard-protected beaches like Stuart Beach, Jensen Beach, and Hobe Sound Beach. Quieter shores include Tiger Shores, Ross Witham Beach, and Bathtub Beach. Most beaches in Martin County are also dog-friendly, making them ideal for on-leash pets.
Learn What’s It’s Like to Eat South Florida Local
Florida cuisine goes beyond citrus. Kai Kai Farm is a biodiverse farm that grows native and unique cultivars not found in typical grocery stores. The farm hosts weekly markets on Saturdays and farm dinners with local chefs. Even if you can’t visit the farm, you’ll likely taste their produce at some of the region’s top restaurants.
Get on the Water
Take the family on a quiet evening sail with Treasure Coast Sailing Adventures aboard a historic restored sloop. Under sail, the boat has no engine noise, offering a peaceful way to enjoy the calm protected inland river. You can bring your own wine and snacks while trying to spot native dolphins.
As the Sailfish Capital of the World, the Treasure Coast is well-equipped for fishing. Charter a boat to catch snapper, grouper, sea bass, kingfish, or cobia.
Meet an American Inventor
Florida has attracted many pioneers, including inventor Sterling Elliott. His inventions contributed to safer automobiles and bicycles designed for women. Learn more about his legacy at the Elliott Museum, which features antique muscle cars, vintage boats, and rare planes.
Embark on a Treasure Quest
Pick up a free Treasure Coast Kids Quest “passport” and guide the family through seven local attractions, from the Children’s Museum of the Treasure Coast to the Elliott Museum. After collecting enough stamps, kids can trade their completed passport for a free explorer’s backpack filled with fun treasures.
If treasure hunting has captured your imagination, visit McLarty’s Treasure Museum and Mel Fisher Treasure Museum to learn about the $400 million treasure pulled from the ocean floor and the gold and silver still lost at sea.
Meet Local Artists
Every Thursday, Jensen Beach turns into a street party with live music, art vendors, and food trucks for Jammin’ Jensen. In Stuart, First Friday Art Walks bring similar energy as local artists open their studios and galleries for an evening stroll through the Creek District of Arts and Entertainment. Checking in at the Court House Cultural Center in downtown Stuart is a great way to get information about what’s happening in the arts community.
Stuart’s waterfront Flagler Park is home to the Sunday “Market on Main,” which features a mix of local produce and artisan goods. Create your own picnic of goods from the market, then enjoy free live music at the adjacent Riverwalk Stage.
Where to Eat and Drink
Seafood feasts are always a treat on Florida’s coast. Try Riverwalk Oyster Bar, Conchy Joe’s, Crawdaddy’s, Dolphin Bar & Shrimp House, and Shrimpers Grill and Raw Bar for fresh oysters, shrimp, and daily catches.
For fresh, locally grown fare, head to CoLab Kitchen, a farm-market-meets-cafe with a bar, dining room, and convivial outdoor patio with games and firepit. For date night vibes, make a reservation at 11 Maple Street, a cozy Florida cottage serving a locally sourced menu.
For a sand-bottomed beach bar vibe with live music, swing by Tako Tiki for fresh tacos and Florida beach-town ambiance.
Bring home edible souvenirs for friends and family (think dark chocolate-covered pineapple) with a quick stop at Castronovo, an award-winning chocolate shop specializing in bean-to-bar confections.
Where to Stay in Martin County
With a strict ban on buildings over four stories, the Treasure Coast avoids the overdevelopment seen in some Florida beach towns. As a result, you’ll find local B&Bs and coastal inns that preserve the charm of Old Florida. Options include the Old Colorado Inn, Driftwood Motel, Seminole Inn, and Inn Shepards Park Bed & Breakfast.
For a resort-style experience with onsite spas, restaurants, and golf courses, try the elegant Marriott Hutchinson Island Beach Resort, Golf & Marina or Hutchinson Shores Resort & Spa.
